With the use of augmented reality and special effects, a tram shelter was transformed from regular urban furniture into something new and unexpected, a passage into the world of The Walking Dead.

Passers-by witnessed the invasion of zombies in the streets. An illusion made possible by a team of professional actors and make-up artists who delivered a performance that took innocent victims’ breath away.

Austria saw the use of this technology in a tram shelter for the first time, creating a one-of-a-kind brand experience.

Quickly the Scary Shelter became the talk of the town.

The viral video reached more than 14 million views, 320,000 shares, 85,000 likes plus print and online coverage worth nearly 7.5 million media contacts.

This action put Sky Austria at the forefront of consumers’ minds as the number 1 option in a highly competitive pay-tv market, and strengthened FOX’s pioneering reputation in delivering the best series first – uniting The Walking Dead fans from Austria with the rest of the world.