Cannes Lions
SPICEBOX, Tokyo / NHK / 2008
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This is a banner for the history documentary, “Eizou no Seiki (era of video)”, produced by NHK, well-known for creating documentary work. The banner represents precious videos of rapid changes in the 20th century in the world.It is no doubt that videos sometimes skew the truth these days. However, by capturing the “real present” in the NHK’s work and raising aspects of “history”, we have realized that it would be possible to adapt the method, which focuses the users’ “present” on their life experience, in advertisement.We would like to rouse audience interests in history documentary as well as “Eizou no Seiki (era of video)”.
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