'The Wedding' brings together a diverse group of family and friends for the ultimate occasion, a wedding, as a celebrated event and the perfect excuse to experiment with fashion. The work captures the full breadth of the season using additional key occasions like racing, formals and parties to showcase the fashion, food and lifestyle categories on offer at Westfield.

The vibrant, spring cinema ad will lead the campaign roll-out with over 2,500 screenings across the country, supported by Westfield's connected network including 1,500+ SmartScreens and SuperScreens, email and social.

The campaign will utilise Westfield's bespoke ad technology systems to optimise campaign content by screen location throughout every centre. This advanced level of content targeting allows customers to enjoy content that is more relevant and more engaging based on the surrounding brands and retailers reflected in the campaign.