Cannes Lions

The Weekenders

TOWN SQUARE, Prahran / IBUILDNEW / 2017

Film

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Overview

Description

The Weekenders is a mockumentary about the Martin family and their arduous search for a new home in a masterplanned community display village.

Masterplanned communities are large, purpose-designed residential developments found on the fringes of major cities that offer Australia’s growing population an affordable place to live, learn, work and play. Display villages are clusters of purpose-built display homes for volume home builders to showcase their designs. Display villages are traditionally where people go to find their new home design.

The story follows the Martins as they experience a series of trials and tribulations that demonstrate the frustration, fatigue and general confusion involved with selecting your new home design through the display village search process – a process that is inevitable in a world without an online comparison site for home designs.

The film resolves by revealing ‘iBuildNew Your Digital Display Village’. The digital alternative to the display village process.

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