8 million people move within Germany each year. For most of them, it is rather annoying and exhausting. The start-up company MOVE24 has found the remedy by contracting a moving service with ease, while especially speeding up the moving process. The problem: only a few people know MOVE24. Our task was to find a PR idea which would help make MOVE24 the talk of the town within a short period of time.

Since we could not know the outcome of the election beforehand, we produced two films: one version with Hillary Clinton as the next president, and one with Donald Trump. Just after the election, we aired the version with Donald Trump.