Dubai Lynx

The WiFi Couches

J. WALTER THOMPSON , Riyadh / SAUDI TELECOM COMPANY / 2019

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Overview

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Credits

OVERVIEW

Idea

WiFi Couches

Couches, are often thrown out on the street when people have no more use for them, to provide seats for those walking past to sit down. We decided to hijack these couches that are left outside around the kingdom to communicate STC’s wifi offering. While sitting on the couches, people could use our free WiFi network. Combining comfort and convenience to get our message across.

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