Cannes Lions
WIEDEN+KENNEDY NEW YORK / FOX INTERNATIONAL / 2019
Overview
Entries
Credits
Execution
The World Cup is the world’s biggest sporting event and an undisputed pop culture phenomenon. This film features soccer fans of all types getting excited for the Men’s World Cup. With the US men’s team out of the tournament, we used this as an opportunity to highlight the major storylines going in to the World Cup: Mexico’s curse of the fifth game, Neymar and Messi’s heroics, Cristiano Ronaldo chasing this first World Cup title. The film features Fox Sports personalities Rob Stone, Alexey Lalas, world class athletes Alex Morgan, David Beckham, Joel Embiid, and Evander Holyfield, and a cross-promotion by superhero, Deadpool. Each scene is action packed and rich with insights, from game times to team curses, that make the World Cup a must watch event this summer.
Similar Campaigns
12 items