Cannes Lions

The world deserves witnesses

TBWA, Boulogne-Billancourt / LEICA / 2022

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

This campaign aims to emphasise the value of a unique way of viewing the world. Seeing these precious fragments of time through a lens and the eye of the photographer is unique and irreplaceable.

To preserve all the integrity and sincerity of these visual witnesses, this campaign is composed exclusively of existing photographs. No photo has been retouched or altered.

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