Cannes Lions

THE WORLD IS A CURVE

KEMPER KOMMUNIKATION, Frankfurt / DR ING PORSCHE / 2013

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Overview

Entries

Credits

OVERVIEW

Description

There are never enough curves for a mid-engine sports car. So what if the whole world would be an endless curve – an ultimate playing ground for sports car enthusiasts? Our newly created "world of curves" showcases the new Porsche Cayman doing what it does best in a visually and technologically unique way highlighting the car's superb driving performance.

Execution

Capturing System: DIY Streetview

Compositing: Nuke

Editing: Final Cut

Retouchments, color correction and precomp: After Effects (Colorista by Red Giant)

3D: Maya and 3DsMax

Paintings: Nuke

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