Cannes Lions
SPOON, Tokyo / TOYOTA / 2016
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A coming-of-age story about a young man and his "car" set in the future. The future may bring to mind self-driving cars and a more technologically advanced world. This story, however, does not focus on a future vision built on our pursuit for a more convenient lifestyle, but rather depicts the things that stay the same throughout time. In spite of the passing of time the sentimental value "cars" hold for us remains unchanged.
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