Cannes Lions

The World Needs more billionaires

Y&R PRAGUE, Prague / FORBES / 2016

Awards:

8 Silver Cannes Lions
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Around the world, many problems need solving. Problems such as curing cancer, animal extinction, deforestation, etc… Unfortunately, the world’s ability to overcome these problems relies mainly on individual contributions that are often not enough to make a real impact. As a leading business magazine, Forbes has always stood behind the initiatives of world changers like Bill Gates, Warren Buffet, or Mark Zuckerberg who made a joint pledge to use their wealth to help the world. The brief was to open everyone’s eyes and inspire them to believe that Forbes can give you the tools to emulate these world leaders, and become the next generation of billionaires that make the world a better place.

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