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LAHTINEN MANTERE SAATCHI & SAATCHI, Helsinki / TOYOTA / 2016
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We created the world’s biggest selfie stick, The Amazing Super-Selfie-Stick, a 17 meter tall hyper-real selfie stick, equipped with a giant 4 meter wide smart phone containing a super-zoom camera and huge screen. The stick was supported by a column that was covered with
mirrors to make it invisible to the naked eye. The Amazing Super-Selfie-Stick was the world’s largest Selfie-Stick and the Guinness World Record is reviewing it at the moment. It was
situated on the Flow Music Festival so that revelers could capture their presence at the event simply by pressing a big red button on the selfie stick,
with the vast crowds and stage and Toyota C-HR behind them. The actual selfie picture was an unseen SUPERSELFIE: a wide angle shot that zoomed into you and back. The Superselfies were published on the campaign site: www.superselfiestick.fi were you could browse and share them in the social media.
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