Cannes Lions

The World's Most Successful Recruitment Video

THE SWEETSHOP, Auckland / NEW ZEALAND POLICE / 2018

Film

Overview

Entries

Credits

Overview

Description

The most entertaining police recruitment video on the planet.

This is a fast-paced recruitment video that speaks to a wide variety of New Zealanders. But, how do you choose a singular spokesperson when you're trying to talk to everyone? You don't.

That's why this NZ Police recruitment film features over 70 actual cops. The Police band, Police dogs and cats, Eagle helicopter, the AOS, William Waiirua, Black Ferns and the police commissioner Mike Bush, all put their hands (or paws) up to be involved in the video to encourage New Zealanders to join NZ Police. t’s a big classic suburban wild goose chase police romp – with a great message!

This video celebrates the kind of recruits New Zealand Police want on their team - ones who bring their own unique and diverse qualities, skills and quirks to the job.

Execution

One of the only jobs that the New Zealand Police are allowed to do outside police work is acting. Which was lucky, as we needed a lot of them. More than 70 in the final edit!

Between the armed offenders squad, the police band, helicopter pilots, constables, detectives, dog handlers and the even the police commissioner – we were able to fill almost every role on screen. There were a couple of roles that demanded a little more – so bought in a two professional actors and a stuntman.

The funny relied on big action with calm delivery – which wasn’t simple. But by casting our net across the length of New Zealand and workshopping the running/ talking like serious police training – we found our heroes.

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