This simple strategy allowed CAF ONLUS to do promotion, to increase awareness and, at the same time, to raise funds. Everything without investing a single Euro in media spaces. Moreover, the target audience that we reached through this campaign represents the best target for the client: in Italy, people that are doing their Income Tax Return have to select a non-profit organisation to which assign a compulsory deductible donation. Thanks to this, CAF ONLUS reached directly potential donors, converting many calls into charitable contributions.

Because of the peculiar media we used, it's not easy to precisely estimate the customers response rate (only a percentage of them did the donation immediately after having heard the message). We can just state that, since the pre-recorded message has been on air, the CAF ONLUS website page views are up by 60%. The total amount of donations gains about 150.000 € more than the previous year. We registered a peak in the donation flow during the period in which people pay taxes.

Of course, everything without investing A SINGLE EURO in media spaces.