The campaign's main goal was to create a disorder among the spectators in stadium and those watching the game on television. We created it in order to operate those people to call and donate, to get the funding and fulfill the sick children’s dream, to fly to the World Cup games

It wasn't easy to manipulate the event. We needed both teams approval and the Israel Football Association approval was required, in order to perform "the wrong shirts" disorder.

The game was intended for broadcast live on Israel’s state channel, therefore we needed their approval well in advance in order to raise captions for donation on the TV screen.

When the time came and the game was on, it required perfect coordination between the stadium manager and announcer who exposed the disorder. The state channel collaborated and the television broadcaster was surprised by the information in real time.

After viewers cooperated and donated to the association, it managed to collect enough money to fly twenty sick children and their escorts, to the World Cup in Brazil. The goal was fully achieved. In addition, the association "Hagshamat Halom" received a great exposure with hundreds of thousands of spectators watching its activities on live broadcasting.