Cannes Lions

THEATRE

FCB LEUTENEGGER KRUELL, Zurich / THEATER NEUMARKT / 2003

Presentation Image
Presentation Image
Presentation Image
Presentation Image
Film
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Film
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

The agency created a booklet, made of postcards. To symbolise the motto of the season, the citation of Georg Büchner, the agency creates postcards with stamped out symbols. Every play and every information postcard has an individual symbol. These symbols are apposite to the play. After assembling all postcards there is one stamp going through the front page of the booklet up to its last page. "Every human being is an" is printed on the front. Through the stamp out you can read the word "abyss", printed on the last page.

Outcome

The booklet for the season 2002/03 obtains a very good result for the Theater Neumarkt. The booklet made of postcards became a fast seller. We anticipate demand and we boosted the edition in advance (5,000 pieces more). However the edition is nearly out of stock. The audience of Theater Neumarkt is positive about the appearance of the postcards, being classical, clear and concise on the one hand. On the other hand the audience likes the visualising of the plays (stamp out symbols), because of being playful, easy and suitable for the theatre. There is only positive response.

Similar Campaigns

6 items

A Few Degrees More

SERVICEPLAN, Vienna

A Few Degrees More

2023, LEOPOLD MUSEUM

(opens in a new tab)