Cannes Lions
LEO BURNETT IBERIA, Madrid / FIAT GROUP / 2014
Overview
Entries
Credits
Execution
We transformed the Fiat 500s into micro theater stages for two people at a time. Four original plays, about 15mins in length, where each car became the scene of the story. We did 10 runs per car. Each play represented the unique spirit of it´s model. (Adventure, Speed, Family, Glamour)
Similar Campaigns
12 items