Cannes Lions
O POSITIVE, New York / CHARTER COMMUNICATIONS / 2018
Overview
Entries
Credits
Description
Charades. It’s a fun evening in. Unless you really came over to Death’s house to watch a football game. And instead his TV has gone out, because his satellite dish doesn’t work in the rain. And now you’re stuck in a room with a mean-mouthed puppet and a dopey demon, and a mummy who are making bad guesses to bad mimes. And it’s all getting very tense and antsy. Only then do you really begin to appreciate just how evil satellite can be.
It’s all one more reminder for the viewer that no matter how evil you or your monster friends might be, satellite providers are even worse. Those guys give evil a bad name. If you don’t want to worry about evil satellite providers, just choose Spectrum. Allow us to summarize: Commercial. Four words. DirecTV Bad. Spectrum Good.
Execution
Casting was critical here: we needed really smart facile comedic actors with an emphasis that could not just improvise but also act the underlying emotions under the scene, and doing all of it under two pounds of prosthetics.
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