Cannes Lions

THEME PARK

NBS, Rio De Janeiro / HOPI HARI / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Hopi Hari is Latin America’s biggest theme park. Every year it holds an event of suspense and horror. In 2010 the motto of the “The Horror Time” was The Wax Museum.That subject needed to be kept hot in the diverse media during the period of the event. Plus, with no investment for sustaining the launch campaign.

Execution

We created a jigsaw puzzle with pieces scattered across social nets in partnership with the owners of those communities and blogs.They became part of the game by supplying clues and tips to complete the puzzle. We created an exclusive ride in the park for those who managed to put the clues together. Those were the first to enjoy the ride.

Outcome

• 3,809,643 pageviews• 25 percent more visitors to the park.• horadohorror on São Paulo’s Trend Topics• 13,260 followers on Twitter in 3 months

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