In Indonesia, October to December is a month of shopping. All eCommerce in Indonesia offers discounts and other prizes to win the market in that particular month. The media placement, mainly digital, is filled with our competitors’ ads. But, every brand is doing the same thing, especially our direct competitor. We need to find different and innovative ideas to break the clutter as a challenger brand.

Adopting the relevancy strategy as the banner ad does, but one thing is different, we make it in real life rather than in digital. We put a banner ad at the relevant object in real life. The banners took over the streets, making everything become a relevant ad. We even matched the exact price and delivery services in each location. The QR code is given to scan and direct them to the specific product related to the situation.

We understand that buying something is mainly driven by relevant situations and timing. That's the reason online shops or e-commerce hugely invest digital banner ads in relevant websites or any digital platform. But, every brand is doing the same thing, especially our direct competitor.

So, we are adopting the relevancy strategy as the banner ad does, but one thing is different, we make it in real life rather than in digital. We put a banner ad at the relevant object in real life. The banners took over the streets, making everything a relevant ad.

The design of the banner follows the format of a standard digital banner ad. The banners took over the streets, Cafes, Offices, Apartments, and many public spaces for a month. We even matched the exact price and delivery services in each location. The QR code is given to scan and direct the audience to the specific product related to the situation.

TheOfflineBannerAd created the most extensive banner ad campaign in offline media. Having 500+ banners in 200+ locations directly messages the problem with an honest and contextual solution. Each of the links in the banner has a 7.3x average scanning every day.