Cannes Lions
AMVBBDO, London / MARS / 2017
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Under our new campaign platform, Look on the Light Side, Maltesers makes light of everyday mishaps that affect each and every one of us, regardless of who we are or our position in society. Launching in conjunction with the 2016 Paralympics, this campaign focused specifically on disability. In this film, we see a deaf lady uses sign language to explain to her friend how her boyfriend’s dog ate her hearing aid.
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