Cannes Lions

THERA-GESIC PAIN RELIEVING CREAM

MOROCH, Dallas / MISSION PHARMACAL COMPANY / 2010

Awards:

1 Shortlisted Cannes Lions
Film
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This concept was born from the insight that everybody has (or has heard of) unusual home remedies to common ailments. Whether they actually work or not is highly questionable. But this woman’s solution for achy joints and muscle pain is truly bizarre. Fortunately there is real pain therapy in the form of Thera-Gesic.

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