Cannes Lions
HEIMAT, Berlin / HORNBACH BAUMARKT / 2016
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2015: A year shaped by international conflict, the DIY chain HORNBACH is setting a striking example and dedicating its own classic slogan – and the mantra of all do-it-yourselfers, “there is always a job to be done” – to the biggest project of all: the world we live in. And it is committing all its media presence to the cause – voicing the values that bring people together and have always been a matter of course in the DIY world: solidarity and equality that go beyond national, ethnic and religious differences.
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