Recent trend studies had shown that young Taiwanese were shying away from marriage, putting more focus on their career or personal achievement.

Therefore Taiwan's marriage rate has dropped by 26% within five years and even reached the world’s lowest rate.

With fewer marriages resulting in fewer new homes, the sales of Sakura home appliances had dropped rapidly.

Sakura needed to make young Taiwanese believe the power of love and commit to marriage, so we started the “There’s Love, There’s a Home” campaign.

The campaign followed several elderly couples who have been married for over 40 years and told their heart-warming and inspiring true stories.

Using authentic documentary-style films, the campaign strived to spur courage amongst the younger generations to start new families through a belief in the romance of marriage.

The campaign not only showed that through even the hardest economic times, families were successfully started, but even helped one of the couples carry out the wedding ceremony they were never able to have, send out unique invitation cards, and shoot overdue wedding photos. All of which encouraged an emotional reaction from the public.

In just one week, we had 200,000 views, local news coverage and even blessings and praise from the mayor. Online users were so moved by the campaign that they left thousands of positive comments that supported the influential power of the campaign.

But perhaps the greatest outcome was that courage was once again established amongst the young Taiwanese couples to start a family.