The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.

And that by not owning things, you are not owned by things.