In December, Lenovo launched whichsideareyouon.com, a viral website.Targeting the tech savvy, the campaign exploited their highly opinionated nature by creating a debate over what was the best ThinkPad – the original black or the new titanium.Users were asked to vote on what type of ThinkPad they preferred, then encouraged to ask their friends to vote. The site spoke to Lenovo's commitment to innovation with the creation of the ‘Persuadatron’, a set of characters that enabled users to send customised spoken messages to sway their votes.Wild postings, online banners, and black and silver cookies drove users to the website.