2 back-to-back pages were booked. One additional paper at a smaller size with a rolling button was appended to the edge of the first page, featuring the screen of ThinkPad Tablet PC. The first page and this appended page formed the shape of a ThinkPad. Readers could rotate this appended paper in 360-degree through rolling button, manifesting the design. The picture page with dots was developed to express the handwriting feature.

In the first week, “Popular Photography” received 18 inquiring calls from readers. Some thought that it was creative and eye-catching.Clients expressed: "It perfectly expressed the unique features of Tablet PC. This campaign, combining with other marketing & communications tactics, contributed to an impressive sales result of ThinkPad Tablet PC."