Cannes Lions

THIRD WORLD DISEASE AWARENESS

ZENTROPY, Madrid / MSF - DOCTORS WITHOUT BORDERS / 2005

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FORG_TT_N D_SE_SES: Malaria, chagas disease, tuberculosis...these are now forgotten diseases in the first world. Maybe we know they exist, but we probably don´t know that they continue killing many people every year. This campaign was aimed at arousing the user´s memory through an interactive game. The first step in fighting the forgotten diseases is to remember that they still exist.

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