Cannes Lions

THIRLD WORLD WATER SHORTAGE

DDB GERMANY, Dusseldorf / WORLD VISION DEUTSCHLAND / 2007

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Outcome

The message was seen by up to 1,200 people per day over a period of two weeks all over Germany. Every time the underwater posters for just 2,000 Euros each became talk of town. Traffic on the WorldVision homepage rose by 3 % during the period of the campaign and the donation rate for the well projects increased by 5 %.

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