Cannes Lions
VMLY&R , Santiago / TELEFÓNICA / 2019
Overview
Entries
Credits
Background
In Chile is a tradition for the families with little kids go out and search for Santa Claus in the sky, waiting his arrival to their homes.
We live in a hyper connected world where the action of looking our phones has been naturalized, dedicating to the screens time that we should share with our loved ones in real life. The message that becomes more relevant when a Telco like Movistar is the one that this christmas invites you to turn off your phone to connect with real life.
Execution
In this film we will see that a definition appears on screen, then we will see that a man in his 70s is telling a story and while we watch this we will hear the voiceover of a personal voice assistant on a smartphone, as if it were Siri, who defines the moment that this man is sharing. Suddenly the image is cut and we go to the interface of this voice assistant, who "speaks" directly to camera, closing with the Movistar institutional logo.
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