Cannes Lions

This Girl's Tale

MANAJANS/J. WALTER THOMPSON, Istanbul / UNILEVER / 2018

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Case Film

Overview

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Credits

Overview

Description

Traditional media channels have the “traditional” women approach and this wasn’t a good way to show young girls what they are capable of. So we decided to give them power and yet very real role models and make them realize that they can achieve anything they want, no matter what the society and media says.

Execution

We started on airing on the international women’s day. In every week, one episode was on aired. At each episode, we documented different and powerful women figures. For catching young girl's attention we preferred to use Turkish Superstar's songs. 9 weeks, 9 different stories and 9 different songs.

Outcome

Our campaign had reached above 7 Million people and earned above 1 Million TL advertising equivalent.

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