Optus tasked us with launching their new exclusive property. The English Premier League.

Lifting the EPL rights from Foxtel was a momentous coup for Optus.

From a communications perspective, the challenge was speaking in an authentic voice to die-hard fans and engaging broader sports enthusiasts. Inspiring Australia to fall in love with EPL all over again.

Idris Elba’s commanding performance and love of his beloved Arsenal created a unique ‘love letter’ to football, convincing Australian football fans that Optus truly understood the beautiful game.