Cannes Lions

THIS IS FOOTBALL 2002 GAME

BLEU 22 STUDIOS, Culver City / SONY / 2002

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Challenge: develop a dynamic web presence that showcases TIF's advanced graphics, motion and game features while simulating the excitement and capabilities of Sony's new PlayStation 2 platform. Educate users on how to utilise the game's numerous moves on the complicated PS2 controller.Solution: Bleu22 replicated the game's new look and added Flash components and audio to simulate the energy of the game in a stadium environment. By carefully integrating Flash technology with background art and digital clips from the game, the site captures the excitement of 'This is Football 2002'. Special features include interviews with Italian soccer star, Alessandro Nesta, 3D models of team players, and a 'soccer school' that offers interactive lessons on how to use the Playstation controller for possible moves.

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