We wanted to capture the epic feeling of saving money with MoneySuperMarket. After seeing money saving heroes head into outer space, surf giant waves and run through the streets of Cryodon accompanied by a herd of domestic cats, our challenge was where might we go next to celebrate with consumers as they experience the so MoneySuperMarket feeling? Our insight was that to capture the sense of awesomeness associated with saving money at MoneySuperMarket we needed to create the ultimate money saving swagger. To do that we developed an idea that played into the ultra-cool world of west coast hip-hop, a saver so swagger they literally low ride through downtown LA, sans low rider. The final element was who might don the MoneySuperMarket blue suit to help celebrate alongside our protagonist? We couldn’t have chosen anyone but Snoop Dogg, who became the master of ceremonies for the advert.