The sun rises in a training room. A boxer is ready to step into the ring. He is determined.

In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting.

But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included.