Cannes Lions

This Stuff Matters

CHI & PARTNERS, London / TALK TALK / 2017

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We set up 23 cameras and 46 mics in the home of a real TalkTalk family. We had no idea what we’d capture. These ran non stop for nearly two weeks, capturing 10,000 hours of footage. From this, we then compiled completely unscripted edits showing the role TalkTalk’s products play in everyday lives. From the text you’ve been waiting all morning to receive, to the latest episode of your favourite program, we show that this is the stuff that matters.

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