Fly on the wall style films depicting daily life of a real Talk Talk family.

Casting was integral to the campaign's success as we were going to be living, eating and breathing our family over 10 days. We had to find a real family who were not only engaging and personable but were also Talk Talk Customers who were neither camera shy nor fame hungry. The Director and the Producer worked very closely with 4 researchers who used a variety of methods to find the right family. Street casting, press and online ads and mail outs to Talk Talk Customers were some of the ways we cast the net. From 20 families, the Director shortlisted/ interviewed 12 and went to see three. After an exhaustive six month search, we found our family! Situated in Blackpool, we found a lovely couple that were on their second marriage, with both sets of children from the first marriages living in the house together in sibling harmony!