Create a banner campaign for a younger target audience, which still conveys that Thomapyrin is the best cure for any kind of headache, but in a playful and innovative way.

We created beautiful op-art banners with a purposeful side effect: they create a slight headache just by looking at them.Once the viewer clicks to close the banner, the advertising message is displayed. Clicking in the upper right corner triggers the Thomapyrin tablet, which dissolves and causes the banner and the headache to disappear.With this approach, we are turning the target’s reluctance to view the ad into the ad itself. In an entertaining and disarming way, the ad message is conveyed when the viewer tries to avoid yet another banner ad.

During the campaign, traffic on the Thomapyrin website has increased by 10%. Due to the positive feedback on the market and within the advertising community, a second launch of the banner campaign is planned for the second half of the year.