Cannes Lions

THREE DAY TEST DRIVE

WUNDERMAN, Cologne / FORD / 2009

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Test drive too short? Simply extend it – by one simple move!Before purchasing a new company car, one should ideally have test-driven it. But very often, organizing a test drive is quite complicated, or the offered test drive is much too short. The mailing communicates the unique benefit of a three-day test drive in a simple and striking way: With one simple move the mailing can be extended to its threefold length.

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