Cannes Lions
OGILVY GERMANY, Dusseldorf / PORCELAIN CLINIC / 2013
Overview
Entries
Credits
Description
We want to make people more aware of the Porcelain Clinic and the classes, that they offer.
Execution
We staged the famous "Three Monkeys" motif in the form of porcelain figures in a poster and print campaign. However, one of the character figures is broken. Thus the original symbolism of the gestures (see nothing, hear nothing, say nothing) has taken on a completely new meaning: namely, wailing and pain.
Good thing there’s the Porcelain Clinic.
Outcome
Since we released “Three Monkeys”, the orders increased for more than 12%.
Similar Campaigns
6 items