Cannes Lions

THREE MONKEYS

OGILVY GERMANY, Dusseldorf / PORCELAIN CLINIC / 2013

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Overview

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OVERVIEW

Description

We want to make people more aware of the Porcelain Clinic and the classes, that they offer.

Execution

We staged the famous "Three Monkeys" motif in the form of porcelain figures in a poster and print campaign. However, one of the character figures is broken. Thus the original symbolism of the gestures (see nothing, hear nothing, say nothing) has taken on a completely new meaning: namely, wailing and pain.

Good thing there’s the Porcelain Clinic.

Outcome

Since we released “Three Monkeys”, the orders increased for more than 12%.

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