Cannes Lions
SAATCHI & SAATCHI, Frankfurt / PSYCHOTHRILLER.DE / 2012
Overview
Entries
Credits
Execution
Looking at lockers in train stations, we found them very similar to mortuary refrigerators. So the idea came up to create a live stunt that would shock the public in an unseen and surprising way. So during two days in January 2012, we reserved all the free lockers at two main subway and bus stations in Frankfurt a. M. and Berlin. In the only locker we left open, we put a pair of replica women’s legs. Upon opening the locker, the horrified commuters were faced with the severed limbs – and a toe-tag that displayed the Psychothriller logo and the QR code for the free download of a "Terminal 3" audiobook from the series.
Outcome
We filmed the stunt with 4 hidden cameras and also documented the story on Facebook and YouTube. The result: Sales increased by 25% and Psychothriller.de got hundred of fresh clicks on Facebook.
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