Cannes Lions

Thundertruck

WOLFGANG, Manhattan Beach / THUNDERTRUCK / 2022

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Overview

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Credits

Overview

Background

Current EV battery technology has serious range limitations. Therefore EV trucks are simply not a real option for diehard truck drivers.

Using EV first design, photovoltaic solar fabrics and a state-of-the-art range extender we're able to make range limitation a thing of the past and add a new level of power to EV trucks. Ultimately making EV trucks a real option for off-road enthusiasts.

Idea

Using EV first design, photovoltaic solar fabrics and a state-of-the-art range extender we we're able to make range limitation a thing of the past and add a new level of power to EV trucks.

Ultimately, we're able to make EV trucks a real option for off-road enthusiasts.

Strategy

We are currently working on a detailed 40% scale "pusher" model. This is being build by SIVAX, a world leader in concepts and prototyping. The model will be displayed at tech and auto shows.

We are in ongoing discussions with production partners and investor groups in the US and Asia. We're looking at either producing the Thundertruck as a specialty, low volume vehicle. Or selling the design to an established tech or auto brand.

The Batwing Awning and the Range Extender could also be sold as stand alone IP components.

We have received $200k in initial investments, this is being used to build models and promote the Thundertruck.

To launch the Thundertruck design we promoted it on social. It was quickly picked up by the world’s most reputable automotive, design and pop culture news outlets, including Fast Company, Hypebeast, MotorTrend, Top Gear and DesignBoom, generating hundreds of millions of impressions.

Execution

Two years, two copyrights and one patent (pending) later we unveiled the Thundertruck.

By maximizing the versatility of the EV drivetrain and combining it with the functionality of a truck, we designed an EV that delivers superior on and off-road performance, a new level of efficiency and zero emissions.

Besides its unique styling, 3 key features separate Thundertruck from the pack .

The Bat Wing Solar Awning is constructed from solar fabric that utilizes photovoltaic cells to generate electricity. The awnings provide battery charge when traveling in remote areas, making range limitation a thing of the past. The solar awnings also provide auxiliary shade which comes in handy when outdoors.

The Range Extender is a portable battery unit that converts the Thundertruck into a 6x6 monster that quietly delivers unrivaled range, power and performance. It also delivers increased payload, storage, and towing capacity. The Range Extender also powers camping equipment and work tools. We used self balancing tech for easy coupling and decoupling.

Thundertruck also comes equipped with a military spec drone. The drone provides 3D data scans of forward terrain, linking real time to the vehicles LIDAR system and central electronics.