Cannes Lions

TIDE INSTANT STAIN REMOVER

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2006

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

Description

In the commercial, a drill sergeant notices a ketchup stain on a private’s shirt as he stands at attention in line with other soldiers. As the sarge rants and raves about the stain, the other soldiers pass a Tide to Go instant stain remover behind their backs to the private in trouble. Right under the sarge’s nose, the private uses the Tide to Go to remove the ketchup stain. When the sarge asks him what he has to say about the stain, the private acts like there never was a stain.

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