Cannes Lions

TIDE-TO-GO DETERGENT

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2007

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Description

An interviewee wears a white shirt with a noticeable coffee stain on it. The stain on his shirt begins to speak, making the interviewee’s response unintelligible. The interviewer is very confused and focused on the stain.

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12 items

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