Cannes Lions
PHOTOPLAY, Sydney / IKEA / 2020
Overview
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Credits
Execution
Masters of immaculate homeware design, IKEA, enlisted stop-motion wizard, Dropbear [Jonathan Chong], to create playful solutions to filthy floordrobes. Piles of clothes are stylised as 'mess monsters', which are quickly tidied by the new IKEA storage drawers - PLATSA and MALM.
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