When you don't feed a dog Tiernitos, it will do anything to avoid eating. This is what this spot dramatizes.

The message was clear and straight but as a whole with the media it made up a structure. The message was the torn poster, the cut leash, and the leading "Tiernito 100 per cent nutritious."

Today, Tiernitos is the main choice for any kind of dogs.The investment meant a strong bet on outdoors, exceeding the messages from the most renowned international brands which usually advertise on TV.