Cannes Lions
EXILE, Santa Monica / TIGER BEER / 2018
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Our story begins with a collective of young people intruding on society. It depicts real
people from the streets, as menaces, thieves, intruders, attempting to mislead the
audience. We see the public’s negative reaction to their appearances and who they
think they are. The tension builds as each member of our collective reaches a
pinnacle moment in their journey. But rather than go down and follow the avenue the
viewer expects, we reveal the talents, passions and ideas of our collective we call
‘The Uncaged’. We hear Mei Segev, a violinist who brings hope to disaster zones;
All-In, a dance crew that helps youths get out of gangs and into dance; and Hua
Tunan, the artist who paints tigers to help save wild tigers. The film ends with our
collective of real artists, dancers, musicians, tech entrepreneurs, chefs, staring down
the camera. You don’t know them yet. But you will.
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