As soccer is a Brazilian passion and every Brazilian feels like a soccer coach, we turned the main dealers into real soccer coaches. They went to the fields and sat on the benches – specially designed with Tigre products. They could coach the players, root for their team and feel all the emotion of being responsible for their heart’s team.

The application and use of the products in a special piece, in an event broadcasted live on national TV, created a unique and very remarkable effect.

The action generated more than 26 million impacts with repercussions in all media, boosting the brand following on Facebook in 46%.