Cannes Lions

TIGUAN

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2012

Overview

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Credits

Overview

Description

BRIEFLaunch of the New Tiguan with the Park Assist II System that starts the car without the driver having to touch the steering wheel.SOLUTIONWe created an interactive ad that ran in magazine versions for iPad, inviting the reader to use their hands in a different way to park the New Tiguan.

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12 items

2 Cannes Lions Awards
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