Cannes Lions

TIM BURTON EXHIBITION

RAPP MELBOURNE / AUSTRALIAN CENTRE FOR THE MOVING IMAGE / 2011

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Overview

Outcome

Tim Burton himself was served a ‘100% Human Meat Pie’ at the opening of his Melbourne exhibition and loved it, so did most of the other VIP guests.•Opening week visitor numbers swelled to 23,150, making it ACMI’s most successful opening week of all time•In one day alone more than 4227 people came through the doors, again setting a new attendance record (previous 3603).

•In a 5-week period visitor numbers were 109,000 (compared to the previous benchmark ACMI Pixar exhibition figure of 62,000).

•Tim Burton the Exhibition has been the most successful in ACMI’s history.

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